Personal Digital Radio – The Cheaper Alternative

Why would anyone need a personal digital radio? Some people would tell you to just buy the latest MP3 player in the market. Now, it’s easy to just follow their suggestion. But there are a lot of people who prefer a digital radio and for good reason.

First of all, don’t compare the two of them because they have different technologies and markets. It’s a common misconception that they’re basically offering the same thing. While this is true to some extent, they have a huge difference. Obviously, a personal digital radio is a radio that plays songs from radio stations. But in this time and age of MP3’s, who would want to listen to the radio? You should check out a few of the popular digital radios in order to know the answer:

1. Sangean DT-220A Stereo Pocket Radio

Sangean is a popular manufacturer and you can be sure that you can get its popular sounds with this radio. It has a simple and yet stylish design that’s perfect for office workers who enjoy listening to tunes in the office. The best thing about it is it has a built in speaker unlike most MP3 players so other people can enjoy it as well. It has PLL synthesized digital tuning with 25 preset memories so your favorite stations can easily be accessed.

2. Coby CX-9 Mini Digital AM/FM Stereo Pocket Radio

This is the perfect choice if you want something smaller. It has both AM and FM so you can easily listen to the news while on the subway and listen to your favorite station that plays popular songs when you’re working out. It’s very small and compact. However, it’s very powerful with its DBBS dynamic bass boost system. It’s perfect for people on the go. Just use the neck strap or clip it on your belt and you’re good to go.

3. SuperSonic SC-1099 Digital AM/FM Portable Mini Pocket Radio

This is another personal digital radio that’s small and compact. A lot of people buy them for home use. I’m sure most people enjoy listening to the radio while preparing dinner or just before sleeping. Since it’s very portable, you can easily carry it anywhere you want to go inside or even outside your home. Take it outside on your front porch in the morning and listen to the morning news while you’re sipping coffee.

There are a lot of other personal digital radio models available. If you’re concerned about the price, you’ll be happy to know that most of them are way cheaper than most modern MP3 players. This is why a lot of people still buy them. After all, they just want to be able to listen to their favorite radio stations everywhere they go. The bonus of having low prices makes the decision of buying one easier.


Digital Signage and the Rise in the Retail Sector

There is no doubt that the rise of Digital advertising is upon us and its popularity is set to continue. On average Digital signage delivers an increase in sales by 18 percent and because of its adaptability it is becoming more and more popular in the retail sector. Retailers are now taking the lead and embracing Digital signage and its content in order to increase sales. There is no other advertising strategies that allow for such adaptability and having the ability to convey changes instantly which is vitally important in the retail sector. We are a nation that thrives on information and we expect information to be available and what’s more we as customers expect information to be precise. This type of advertising is allowing retailers to listen to their customers and in turn is providing an environment where customers feel listened to.

European Digital signage installations are set to rise some 140 percent over the next three years. This type of advertising actually dates back to the early 1990s in the retail sector but like other industries the digital signage market suffered from the usual teething problems. There was little if no interaction between the providers and retailers over the content of the Digital signage. The failure in communication and the impact of another advertising strategy on an unready media market added to the failure of these early systems. A decade later technology costs have fallen, communication has improved dramatically and digital signage is now better received in a once again hungry retail environment.

The fast food sector is expanding its use of digital advertising menus, seeing increases on promotional objects in its stores. The fast food sector more than other industries has realised the impact of Digital advertising. The cosmetic industry also has seen the benefits of Digital signage advertising and is also rigorously testing Digital advertising applications. Their aim is to combine their product knowledge online with media that can influence purchasing right at the shop counter. Retailers are becoming aware now more than ever that interaction with customers is paramount for increasing sales. This also means that shoppers will have the ability to make informed decisions on the product they are purchasing as well as being aware of locations and prices at nearby retailers. The idea that all technology can be integrated, from bar codes, screens, phones and store systems all in one place to enable the shopper to have all relevant information in one place is now closer than ever and we are it seems on the edge of a revolution.